Photography 209 C

Careers in Photography

  • 3 Units -
  • 2 hour lecture,
  • 4 hour lab

COURSE CONTENT AND SCOPE (instructional topics or units)

  1. Introduction
    1. An overview of the career options currently available in photography
    2. Current trends and projections upon future career developments in photography
    3. The photographic skills necessary for entry into specific career areas
  2. Primary Photographic Career Areas Discussed
    1. Advertising illustration
    2. Fashion
    3. Photojournalism
    4. Stock photography
    5. Fine art
    6. Portraiture
    7. Weddings
    8. Editorial
    9. Specialty areas: forensic, medical, astronomy
    10. Support businesses; labs, galleries, etc.
  3. Factors Affecting Entry and Success
    1. Type of photographic business and clientele
    2. Geographic limitations and competition
    3. Pricing structures
    4. Marketing procedures and promotional strategies
    5. Legal considerations
    6. Basic business strategies for photographers
  4. Support Materials and Business Forms for Photography
    1. Terms and conditions of sale
    2. Delivery and consignments
    3. Releases
    4. Copyright protections
    5. Commission agreements
    6. Business cards and stationary
    7. Promotional materials